Showed the ads to Garry... He liked the idea behind a doodle I had made (which I did not particularly like). He showed me a better way of representing the idea. Have to think of a headline for that now.
Lesson for the day: Over the board need not mean creative. Sometimes you have to mellow down the ad according to the client requirements. Advertising is not always about being creative. Sometimes just saying the right statement is likely to be accepted than finding a novel way of saying it.
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