Day 6: Got Kyle to work today. Starting today he is an intern here as well. Finally I have an AD I can bounce ideas off. Introduced him to everyone and briefed him about the client and started the brainstorming sessions.
Day 7: Brainstormin session continues. Came up with quite a few ideas, although can't say I am very please with all of them. Nevertheless in order to show that we haven't been just warming our chairs, we showed them to Garry.
Again, he reminded me to use iconoclastic imagery, which will make it easy for the viewer to identify with the problem and the solution being offered. Out of around 10 ideas he liked one (which is not too bad, considering I did not like many of them either). So now we have to work further on the ad and give some polished copy and visuals.
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