Day ???+2

So where were we? Inka pens!
Came back and continued to brainstorm for ideas. Fired up Word and started typing out ideas.
Came up with a couple of concepts where you could actually demonstrate where the pen writes.
You could have an underwater shot in a pool, with grafitti saying I was here. The "I was here" campaign can have multiple executions, showing both actual as well as metaphorical places which were difficult to reach, like Osama Bin Laden's cave or Bush's brain. This can also be extended as a Guerrila campaign and could have quite interesting executions.
Came up with around 10 more ideas, which were good, but still not ground-breaking.
It wasn't till later in the day, I picked up a notebook and realised something which hit me like an atomic slap
I turned around my notebook over and over again and realised that a turned notebook could easily pass off for prison bars. Why don't we show words escaping the "Prison" because of the pen? That way we can easily escape the cliche of showing the old concept of showing words in highly improbable places. Also, it was a very symbolic idea and metaphorical idea and I was pretty sure no one has executed this one till date.
So there I go writing down words, which can be shown escaping the prison. Words like Freedom and Liberation perhaps? Or should it be other words which in fact signify imprisonment but are acting the exact opposite? So again I was in a predicament... I have an idea, but do not know how to execute it.
Fortunately, when I showed the idea to Kyle he was able to come up with a simple solution. Do not show words escaping, instead show other pens imprisoned behind the bars, while our protagonist stands outside not restricted by the "bars". Voila! I did not have to worry about the execution anymore. We could easily demonstrate our products benefits by showing what the other products lack! In fact if we did not show our product, we could still get away with it.

Moral of the story: Looking at something in a totally different light can give you an idea.

Showed the idea to Garry along with other ideas where we show how the product can be misused if it falls into the wrong hands (a kid's hands). He liked both of the ideas, but (correctly) thought that the "Prison" idea was pretty good. In fact he actually thought it was a pretty good idea, and we may be onto something.

So Kyle has now started working on the execution of the ad. Will post the ad once it is finished.