Radio Ad, Radio Ad, Radio Ad! Think radio. Listen radio. Watch radio. When not doin anything, close your eyes and try to hear visually. In fact talk sparsely. Be minimalistic. Be interesting. Don't bore the crap out of people. Do not be preachy. Do not be condescending. Do not idealise the listener. Do not belittle them. Be their friend. Don't be overtly friendly. Talk to the listener, make them listen. Don't make them realise you are just a salesman trying to sell them your product. Wait! Are you closing this blog already?
Never realised how difficult it can be to write a radio ad. I may love to talk, but radio doesn't offer the luxury of going on and on. The user would just switch the channel to another.
My initial draft, which was supposed to be a parody of the Paid ads which we see on television, was 313 words long, making it around 240 words longer than expected.
Here it is:
Sad little thing I know. Rewrote it again, making it much shorter this time.
I am still not satisfied with the idea. Maybe I need to think differently. The radio ad is nowhere close to the print ad. Also something in my gut tells me that it is just too simple. Maybe using a everyday scenario will help?
As my flatmate Carl would say... Meh! Just not as effective as I would want it to be. It may be funny, but maybe not. And what if the listener doesn't understand that Jack dropped a huge rock/stone tablet on the table? That certainly won't do. Back to the drawing board. Maybe using an emotional appeal will help?
Never realised how difficult it can be to write a radio ad. I may love to talk, but radio doesn't offer the luxury of going on and on. The user would just switch the channel to another.
My initial draft, which was supposed to be a parody of the Paid ads which we see on television, was 313 words long, making it around 240 words longer than expected.
Here it is:
Radio Script. Parody:
Staged Voices like an Infomercial
Sherry: So Jack, what is this great new product you wanted to tell us about?
Jack: Oh yes. But before that, tell me, how many times have you wandered out and thought of something, only to forget it later because you could not write it down, as you did not have a pen or had a pen but no paper?
Sherry: Uh-oh. I know that feeling. I have lost so many good ideas for that exact reason.
Jack (without missing a beat): Now you don’t have to worry anymore. ‘cos with the new Inka pen from Inka, (FX: pen swooshed out) you will never ever forget an idea.
Sherry: Oooo...So what is so great about this pen? I mean apart from looking good, it seems to be a normal ball-point pen.
Jack: I am glad you asked Sherry. It may look like a conventional ball-point pen, but if you look at the other end, it has a built in keyring, so you will never leave your house without it. And with this pen you can actually write anywhere.
Sherry: Anywhere...?
Jack: Yes, anywhere... With it you can write on... (starts writing)...
Fx: scribbling on paper...
(Jack continues) Umm dee dum dee dum...
Sherry: (whispering) say your lines Jack...
Jack continues writing and humming, not paying attention to Sherry.
Fx: Sound of writing on wood, metal
Sherry: (whispering while Jack and the FX continue) We won’t get paid if you don’t say your lines.
Sherry: (improvising) (clears throat) So you mean to say with Inka you can write not only on paper, but also on...
(Loud screeching noise as Jack starts writing on glass)
Stop it Jack! Someone take that pen away from him.
Fx: Sounds of a struggle. Sounds of metal, wood and glass shattering. Fade out.
* Pause *
VO: Inka Pens. Write Anywhere.
Sad little thing I know. Rewrote it again, making it much shorter this time.
Radio Parody Edit:
And now we take you back to our presentation of Inka Pens.
FX: Sounds of writing on wood, metal and glass.
VO: Inka Pens. Write Anywhere
I am still not satisfied with the idea. Maybe I need to think differently. The radio ad is nowhere close to the print ad. Also something in my gut tells me that it is just too simple. Maybe using a everyday scenario will help?
Radio Ad - Office:
Male 1: So Jack, how was your weekend camping?
Male 2: It was good. Just got back a couple of hours back.
Male 1 (smirking): And did you receive the boss’ message to finish the report? Bet you couldn’t finish it.
Boss: Morning lads. So where are the reports?
FX: *Thud* as Jack plonks a big rock on the table.
VO: Inka Pens. Write Anywhere.
As my flatmate Carl would say... Meh! Just not as effective as I would want it to be. It may be funny, but maybe not. And what if the listener doesn't understand that Jack dropped a huge rock/stone tablet on the table? That certainly won't do. Back to the drawing board. Maybe using an emotional appeal will help?
Radio Ad - Save Edna:Bingo! This works for me. Much better than the previous ones. It needs to be worked upon, but somehow I like this. Let's see what Garry thinks.
Meet Edna. Edna used to be a liberated soul, a thought unhindered by the material world. She used to enjoy the open air just like the rest of us. But her freedom was short-lived as one day she was shackled down, trapped for an eternity in a book. She has been living in the same place for years now. Unable to move, unable to do anything. She spends her remaining days trapped in the dilapidated cell, awaiting death under the very walls of her prison.
Give your words a chance to live unrestrained. Inka Pen. Write Anywhere.
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